Glenn Toby portrait

Mr. Sweety G

Mr. Sweety G

Born In Brooklyn!
Raised In Queens!

Music. Art. Sports. Business. Technology. Film. Publishing. Philanthropy. Radio. Politics. Management. Consulting.

50+

Years

Mr Sweety G

12

Industries

Music, art, sports, business, technology, film, publishing, philanthropy, radio, politics, management, consulting

1

Legacy

Doug E Fresh/Biz Markie/Grandmaster Flash/RUN-DMC/Chuck D/LL Cool J/Saigon/Bernard Hopkins/Don King/The Hip Hop Museum/Easy Mo Bee/The Crash Crew/Infinity Machine/The Disco Twins/Daddy-O of Stetsasonic/FreshestFM/Kamilah Shani/Kool Moe Dee/The Treacherous 3/DJ Divine/Kurtis Blow/Grandmaster Flash and the Furious Five/Positive K/Cold Crush Four/Fearless Four/Spyder D/Jimmy Spicer/Kool Kyle The Starchild/R. Kelly/Mary Wilson/DJ Victor Simonelli/Winston Jones/Groove Committee/Nu Civilization/Cultural Vibe/David Banner/Jay O Felony/Free (Host, 106 & Park)/Damion Hall/Ice-T/Treach of Naughty By Nature/DJ Kay Slay/Rahiem of Grandmaster Flash and the Furious 5/Asante Samuel/Damien Robinson/Antonio Freeman/O'Neil "SuperNova" Bell/Darryl "DMC" McDaniels/Grandmaster Caz/RA The Rugged Man/Hip Hop Museum, Bronx NY/Cornell University Hip Hop Collection/Book Bank Foundation/Doug E Fresh/Biz Markie/Grandmaster Flash/RUN-DMC/Chuck D/LL Cool J/Saigon/Bernard Hopkins/Don King/The Hip Hop Museum/Easy Mo Bee/The Crash Crew/Infinity Machine/The Disco Twins/Daddy-O of Stetsasonic/FreshestFM/Kamilah Shani/Kool Moe Dee/The Treacherous 3/DJ Divine/Kurtis Blow/Grandmaster Flash and the Furious Five/Positive K/Cold Crush Four/Fearless Four/Spyder D/Jimmy Spicer/Kool Kyle The Starchild/R. Kelly/Mary Wilson/DJ Victor Simonelli/Winston Jones/Groove Committee/Nu Civilization/Cultural Vibe/David Banner/Jay O Felony/Free (Host, 106 & Park)/Damion Hall/Ice-T/Treach of Naughty By Nature/DJ Kay Slay/Rahiem of Grandmaster Flash and the Furious 5/Asante Samuel/Damien Robinson/Antonio Freeman/O'Neil "SuperNova" Bell/Darryl "DMC" McDaniels/Grandmaster Caz/RA The Rugged Man/Hip Hop Museum, Bronx NY/Cornell University Hip Hop Collection/Book Bank Foundation/
I Can Zone cover art

Featured Song

Mr. Sweety G & Saigon
"I CAN ZONE"

Press play to hear "I CAN ZONE" directly from the Mr. Sweety G archive.

Watch Video

Legacy Snapshot

A Career Built Across Movements

Music, art, sports, business, technology, film, publishing, philanthropy, radio, politics, management, and consulting are presented as one connected legacy archive.

The 70's

Original Hip Hop pioneer

The 80's

NYC House MusicLegend

The 90's

Signed Record Deal With Capitol Records

21st Century

The Book Bank Foundation. Music, film, technology, sports, philanthropy, and legacy impact

Amazon #1 Bestseller

#1 Amazon Bestseller badgeThe Rhythm of Revenue book cover

Amazon #1 Bestseller

The Rhythm Of Revenue

Dr. Glenn Toby is the Amazon #1 bestselling author of The Rhythm of Revenue: The Mr. Sweety G System for Scaling Life, Legacy, and Leadership, which reached #1 across eight categories in the United States, Canada, and Australia - including Entrepreneurship, Media & Communications, and Business Biographies.

Known as "Mr. Sweety G," Dr. Toby rose from sleeping in New York City subway stations as a homeless teenager to managing icons such as LL Cool J, launching venture capital deals, and building a philanthropic empire. With a foreword by Chuck D of Public Enemy, his book is a battle-tested blueprint forged at the crossroads of hip-hop culture, high-stakes business, and relentless reinvention.

Born In Brooklyn! Raised In Queens!

Born In Brooklyn! Raised In Queens!

Hip-Hop pioneer, House music legend, and the power broker behind LL Cool J and NFL stars — Dr. Glenn 'Mr. Sweety G' Toby turned five decades of culture into a legacy of business and giving.

Explore
Hip-Hop Pioneer

Hip-Hop Pioneer

By 1979, Sweety G was connected with major early artists including Doug E Fresh, Biz Markie, The Crash Crew, Kool Moe Dee, Grandmaster Flash and the Furious Five, Kurtis Blow, and RUN-DMC.

Explore
NYC House Music Legend

NYC House MusicLegend

As an artist, producer, and remixer, Glenn Toby helped carry the tribal and jungle edge of New York garage House through records tied to Cultural Vibe and Studio 05A.

Explore
The Mogul

The Mogul

The legacy continues across music, art, sports, business, technology, film, publishing, philanthropy, radio, politics, management, and consulting, including artist management, sports management, authorship, and the Book Bank Foundation.

Explore

Videos

The Moving Archive

Music videos and legacy co-signs from collaborators, peers, and cultural witnesses.

Featured Video

Main legacy video supplied for the official Mr. Sweety G site.

OLD SCHOOL FLYERS

The flyer archive preserves the raw energy of early Hip Hop events and the performance networks that shaped the culture.

Stay In The Loop

Join The Legacy List

Get updates for videos, archive releases, merchandise, press, and legacy announcements.