
Born In Brooklyn! Raised In Queens!
Hip-Hop pioneer, House music legend, and the power broker behind LL Cool J and NFL stars — Dr. Glenn 'Mr. Sweety G' Toby turned five decades of culture into a legacy of business and giving.
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Born In Brooklyn!
Raised In Queens!
Music. Art. Sports. Business. Technology. Film. Publishing. Philanthropy. Radio. Politics. Management. Consulting.
50+
Years
Mr Sweety G
12
Industries
Music, art, sports, business, technology, film, publishing, philanthropy, radio, politics, management, consulting
1
Legacy

Featured Song
Press play to hear "I CAN ZONE" directly from the Mr. Sweety G archive.
Watch VideoLegacy Snapshot
Music, art, sports, business, technology, film, publishing, philanthropy, radio, politics, management, and consulting are presented as one connected legacy archive.
The 70's
Original Hip Hop pioneer
The 80's
NYC House MusicLegend
The 90's
Signed Record Deal With Capitol Records
21st Century
The Book Bank Foundation. Music, film, technology, sports, philanthropy, and legacy impact
Amazon #1 Bestseller


Amazon #1 Bestseller
Dr. Glenn Toby is the Amazon #1 bestselling author of The Rhythm of Revenue: The Mr. Sweety G System for Scaling Life, Legacy, and Leadership, which reached #1 across eight categories in the United States, Canada, and Australia - including Entrepreneurship, Media & Communications, and Business Biographies.
Known as "Mr. Sweety G," Dr. Toby rose from sleeping in New York City subway stations as a homeless teenager to managing icons such as LL Cool J, launching venture capital deals, and building a philanthropic empire. With a foreword by Chuck D of Public Enemy, his book is a battle-tested blueprint forged at the crossroads of hip-hop culture, high-stakes business, and relentless reinvention.

Hip-Hop pioneer, House music legend, and the power broker behind LL Cool J and NFL stars — Dr. Glenn 'Mr. Sweety G' Toby turned five decades of culture into a legacy of business and giving.
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By 1979, Sweety G was connected with major early artists including Doug E Fresh, Biz Markie, The Crash Crew, Kool Moe Dee, Grandmaster Flash and the Furious Five, Kurtis Blow, and RUN-DMC.
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As an artist, producer, and remixer, Glenn Toby helped carry the tribal and jungle edge of New York garage House through records tied to Cultural Vibe and Studio 05A.
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The legacy continues across music, art, sports, business, technology, film, publishing, philanthropy, radio, politics, management, and consulting, including artist management, sports management, authorship, and the Book Bank Foundation.
ExploreVideos
Music videos and legacy co-signs from collaborators, peers, and cultural witnesses.
Featured Video
Main legacy video supplied for the official Mr. Sweety G site.
The flyer archive preserves the raw energy of early Hip Hop events and the performance networks that shaped the culture.
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